In this illustrated essay, critic Philippa Snow asks whether all great, or iconic, celebrities can be considered technically self-authored artworks in and of themselves. Drawing on a wide range of cultural references from the past two decades, she proposes that increasingly – as celebrities’ private lives become more visible and thus more art-directed – celebrity itself can be a medium for contemporary art, a form of mythmaking and image-making that is every bit as complex, conceptual, and compelling as the work of a traditional artist.